Our Executive Team
The Executive Team is responsible for the day-to-day delivery of our corporate plan and the delivery of the housing management and maintenance services to all our customers.
Members are remunerated in line with their experience, skills and responsibility. All roles at Irwell Valley are reviewed against other similar roles and organisations in the sector. Click here to see more detail in our financial statement.
Sasha Deepwell, Chief Executive
Sasha is a senior housing executive with a track record of transformational leadership that has made a real difference for customers.
She joined Irwell Valley Homes in 2017 as Chief Executive. Prior to her current role, she has held senior positions in housing and led many award-winning development and regeneration partnerships. She is also a director of IVDL.
Her non-Executive roles include Board member of Northwest Housing Services (the UK’s largest mutual services agency for housing co-operatives and community led housing) and Chair of the Centre for Women’s Justice, a national human rights charity.
Ceris Esplen, Chief Operations Officer
Ceris is a customer focused strategic leader with a strong track record of delivery in the public and private sectors. During her time in housing she has held senior roles at national and regional Housing Associations. She is also trustee for a registered charity - committed to making a difference and developing others to succeed.
As Chief Operations Officer, Ceris leads the operational teams in driving the customer experience across our full range of housing and customer services, care and support, repairs and estate services, and community and customer engagement. Delivering value for customers and ensuring compliance against the Regulator of Social Housing’s consumer standards.
Samantha Young, Executive Director (Corporate Services)
Sam is an experienced leader of change and transformation with a wealth of technology experience. She has worked in senior positions and consultancy roles spanning private, public and voluntary organisations, and previously held Board positions in Health and Housing, latterly chairing an NHS workforce committee.
At Irwell Valley Homes, Sam is responsible for colleague experience and continually improving our services through using modern technology, as well as governance, risk and assurance, health and safety and procurement.
Andrea Swanwick, Executive Director (Development & Growth)
Andrea is an accomplished housing leader who has worked in the public and private sector specialising in strategic development, regeneration and asset management. She promotes a collaborative culture focused on outcomes, integrity and continuous improvement and is passionate about aligning housing investment with environmental priorities and social impact.
As Executive Director of Development & Growth, Andrea leads on driving forward sustainable housing delivery, stock investment, and long-term asset management, ensuring homes are safe, high-quality, and aligned with community needs. Andrea is also the appointed person responsible for Building Safety.
Jeanette Pickup, Executive Director (Finance)
Jeanette is a proven finance leader with more than 20 years’ experience in social housing.
She has held a range of finance, systems, performance and leadership roles since joining Irwell Valley Homes in 2005 and is passionate about the difference social housing makes to people and communities.
As Executive Director of Finance, Jeanette leads the organisation’s financial strategy, long-term planning, treasury and financial governance. She is focused on strengthening financial resilience, enabling sustainable investment and ensuring resources support high-quality services for customers.