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Irwell Valley Homes amongst top ten Digital Housing Providers 2021

11 February 2021

Irwell Valley Homes amongst top ten Digital Housing Providers 2021


Irwell Valley Homes has been named amongst the top ten digital landlords in the UK. Coming in at number eight in the Top 30 Digital Housing Providers of 2021, a list organised and complied by Housing Digital. 


The list recognises and celebrates housing providers who are championing digital transformation to deliver effective services to customers.  At a time like no other, the awards specifically looked at how housing providers have used innovative tools and technology to respond effectively to the challenges brought about by the Covid-19 pandemic. 


The judging panel, made up of leading digital experts in the housing sector, noted that Irwell Valley Homes digital transformation journey was an impressive integrated approach to strategy and transformation. Embedding an experimental and innovative culture as a foundation of transformation, with a strong emphasis on user-experience 


Sasha Deepwell CEO of Irwell Valley Homes said “We are delighted to have been recognised alongside the best digital housing providers in our sector. Whilst this is a digital accolade, our transformation hasn’t been about technology, although this has been a major enabler. It’s been about people. With customer and user experience at the heart of our journey, driving innovation to improve services for customers and colleagues.   


In 2018 Irwell Valley Homes consolidated three offices, adopted agile working and moved their services to the cloud. Implementing new technology such as Microsoft 365 and embarking on embedding a culture of trust and empowerment where colleagues have the technology, trust and support to do their best for customers.   


Samantha Young, Director of Transformation at Irwell Valley Homes explains: Whilst we had made a great start, the pandemic certainly helped to speed up our cultural journey! We have moved to a fully remote working environment, implemented new systems to increase efficiency and super charged our digital channels for customers.  


Technology has helped us to reinforce our values and stay connected which has been important for colleague wellbeing. Our communications and virtual events are accessible to everyone whether joining from home, their van or whilst out walking. We are not just collaborating; we’re promoting a culture of ‘working out loud’ using our online channels.  


With people as the driving force for change, were delighted that colleagues rate us highly on our approach to agile working and technology.  Customer behaviour and contact is shifting with increasing digital engagement, and 50% of our customers give our customer app a 5* star rating! 


Our digital transformation has also had a significant impact on our carbon footprint with a 50% reduction in business miles and corporate energy.  Looking to future, we’re building new homes to sustainable environmental standards with a range of new technologies. And looking to integrate these technologies with our housing management systems to provide a full, seamless, end to end digital landlord offer.